Assignment4_Active aging

1. This is my grandpa's pix I took 3 years ago in a family reunion during New Year. I love his pix since it shows him looking so happy (and my cousin looks so cute too, doesn't she?)


2. After some Photoshop work, I manage to create this image of him on a motorbike.
The concept is clear. The motorbike, which is associated with youth, health, adventure, serves to stress a healthy, free, upbeat and enjoyable lifestyle.
The road is a metaphor for the journey on life. Behind the character is his past, before him lies the future. He's riding to the future wide open, without any obstacle on the way.

The character is portrayed with a confidant posture and a bright smile. Look at his arms you can see he's old, but very healthy and strong.

3. Now the scene is split in haft. Behind our character is a "jungle", crowded with brown leaves, signifying an active (somewhat hectic) part of his life that is already in the past.
In front of him, however, is all bright pink maple leaves, signifying enjoyments, fun, carefree, etc.

The lines attached to each scenes also say it all: "The rat race is all over" /"Now it's time to enjoy life" [ I initially used "The rat race is all behind- Now it's time to enjoy life"--> more rhythmic. But since there is not much space for the first phrase, I opted for the shorter one in the end.

The poster now looks somewhat complete...


4. The above poster looks quite ok, except the illustration of "Now it's time to enjoy life"-- You know what I mean-- It's look kinda crowded, heavy, and way too bright.
So I decided to simplify a little bit. The crowd of pink maple leaves are reduced to a few scattering one. The font is changed to a lighter, more elegant looking style. "Age actively!" is included to add more weight to the later part (otherwise it would look too light, esp. compared to the upper part)
The color of text is changed to black, except for "Life" which is pink--> more contrast- pleasing to the eyes.
This one has achieved quite a contrast between the 2 parts. The upper part is heavy, crowded, brown (past); the other is light, elegant, simple and full of delight.

2 remaining problems though. First there is a bit lack of balance. Second, the upper phrase seems to be difficult to see.

To solve the problems Ms Siti advised me to try yellow for the upper phrase, and to add "Sponsored by CNM" to the lower part. Can imagine how they work.The final version will be coming soon.